4. How to Choose The Best Face Cleanser

Posted by Stratum Aesthetics on

If you’ve ever stood in the skincare aisle feeling overwhelmed, unsure what to buy, or dependent on influencers and brands to tell you what’s right for your skin — this series is for you.

In this episode of Skin Earth Vitality, Emily breaks down the foundation of every skincare ritual: cleansing. More than just washing away makeup or dirt, cleansing is a sacred moment of reconnection — a tactile way to meet your skin exactly as it is and listen to what it needs.

In this episode, you’ll learn:

  • Why cleansing is the most important step in your skincare routine

  • How to turn cleansing into a mindful ritual, not a rushed task

  • The truth behind beauty industry myths about being “unclean”

  • How to read ingredient decks so you can shop with confidence

  • How to choose the right cleanser type for your unique skin

🧖Cleansing Ritual Essentials:

  • Always start with clean hands and lukewarm water

  • Massage cleanser onto dry skin — slowly, not aggressively

  • Remove makeup first and use a soft cloth for gentle removal

  • Cleanse once daily (evening is best) and adjust for your skin’s rhythm

🌿 Types of Cleansers:

  • Oil Cleansers: Great for all skin types; dissolve impurities while protecting moisture

  • Cream Cleansers: Soothing for dry or sensitive skin

  • Gel or Foam Cleansers: Refreshing for oily or combination skin, though some can be too harsh

  • Clay or Powder Cleansers: Detoxifying and gentle, ideal for deep but mindful cleansing

🧴 Navigating Ingredient Decks:
Emily shares how to decipher ingredient lists — your best tool for finding products that truly support barrier health. Her personal red flags include sulfates, multiple harsh surfactants, synthetic fragrances, aggressive exfoliants, and preservatives that strip the skin.

Instead, look for:

  • Hydrosols and plant waters for gentle cleansing

  • Honey, herbal infusions, and natural enzymes for nourishment

  • Biodegradable surfactants and emulsifiers to respect the skin barrier

💫 Key Takeaway:
Skincare is not about fixing yourself or chasing perfection — it’s about presence, curiosity, and care. By understanding your skin and the products you use, you reclaim your confidence and reconnect with your own intuition.


Mentioned in this episode:

  • Holistic Skincare 101 Series

  • Ingredient deck tips and cleanser recommendations at stratumaesthetics.com

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